Strategic Marketing and Measurable Results
I’m Henrique Saraceni, your Marketing Consultant.
My work is to help decision-makers build strategic, data-driven marketing campaigns that deliver measurable results. Every marketing decision, execution, and budget must be planned with diligence to measure the real return on each dollar spent.
Would you like help?
About Henrique Saraceni
Profile
I’m a Brazilian Marketing Consultant from Ribeirão Preto, SP, graduate of Union College (KY, USA) in Business Management, Marketing, Social Media Management and Philosophy.
Over the past seven years, I’ve helped companies across multiple industries build strategic, data-driven marketing systems that improve performance, profitability, and decision-making.
My expertise spans Performance Marketing, SEO, Social Media, Content Strategy, Branding, Web Development, and AI-powered marketing workflows.
Areas of Expertise
Core Skills
Strategic Marketing Planning
Performance Marketing & Paid Traffic
SEO & Content Strategy
Data Analysis & KPIs
Marketing Automation
AI-Powered Workflows
Copywriting & Creative Direction
What Makes My Work Different
Most businesses don’t succeed because of ads — they do because they plan track and measure budgets, KPIs, and financial statements.
My approach aligns marketing with income statement goals, cash flow sustainability, ROI, and ROAS.
I don’t sell posts or ads; I plan, measure, and manage execution with diligence, accuracy, and AI efficiency to turn marketing into profitable growth.
Languages & Tools
Languages
Platforms & Tools
🇧🇷 Portuguese
🇺🇸 English
Google Ads, Meta Ads, LinkedIn Ads, Analytics, Looker Studio, SEO tools, Make, Zapier, Wix, Tag Manager, Search Console, Canva, Monday.
Background
Before marketing, I was a high-performance swimmer on an athletic scholarship in the United States — a discipline that shaped how I approach strategy, performance, and measurable results.
Marketing Consulting & Strategic Services
What I Help You Achieve
I work with decision-makers to structure marketing with diligence, strategic clarity, and measurable performance. Instead of selling isolated services, I build marketing systems that improve ROI, strengthen cash flow, and guide profitable growth.
Core Services
Strategic Marketing Consulting
Development of marketing strategies, planning, KPIs, budgets, funnels, and clear execution frameworks. I help you make informed decisions, allocate budgets intelligently, evaluate proposals, and align every action with your business goals.
Performance Marketing Management
Audit, optimization, and management of paid traffic across Google Ads, Meta Ads, LinkedIn Ads, and other channels. Focused on ROAS, cost control, tracking accuracy, and financial returns—not vanity metrics.
Search Engine Optimization (SEO)
Technical SEO, on-page optimization, content strategy, keyword planning, and search presence improvements. Designed to increase visibility, organic traffic, and long-term acquisition at a lower cost.
Social Media & Content Strategy
Content frameworks, editorial calendars, storytelling, and creative direction for consistent and strategic social presence. Focused on brand positioning, engagement, and measurable outcomes—not random posting.
Website & Landing Page Development
Design and development of websites and landing pages built for performance, clarity, and conversion. I work primarily with Wix, but also deliver solutions on Shopify, WordPress, Google Sites, and Squarespace.
AI-Powered Marketing Systems
Implementation of AI tools, automation, workflows, data pipelines, and productivity systems that expand output, reduce cost, and accelerate decision-making. Integrations through Make, Zapier, Tag Manager, and custom automations.
How I Work
My consulting model is simple: strategy first, execution next. I audit your data, study your KPIs, analyze your competitors, review your campaigns, and build a plan aligned with financial results. When execution is needed, I coordinate with your team or qualified agencies—ensuring quality, consistency, and measurable impact.
Strategic Marketing Methodology
Marketing for Results, not reports.
My methodology is built on disciplined planning, financial clarity, and data-driven decision-making. We will not start with ads or content, we will start with business fundamentals. Every campaign, channel, and investment must make sense on your income statement, sustain your cash flow, and contribute to profitable growth.
1. Diagnosis & KPI Analysis
I begin by auditing your current marketing performance, tracking setup, KPIs, and financial indicators. Before planning anything, we assess what is working, what is wasting money, and what can be improved.
2. Market & Competitor Benchmarking
I analyze your market positioning, category trends, and direct competitors to understand your strategic landscape. This ensures your marketing decisions are informed by context, not assumptions.
3. Strategic Planning & Budget Allocation
With the diagnosis complete, I build a strategic plan that defines goals, KPIs, channels, budgets, funnels, and financial expectations. Every dollar must have a clear purpose and a clear path to return.
4. Campaign Architecture & Content Strategy
I design the structure for ads, content, messaging, and user journeys. This includes creative direction, audience segmentation, and positioning aligned with your business objectives.
5. Execution Oversight & AI-Powered Workflows
Execution is managed with precision. I collaborate with your team or your agency, or I execute directly when needed. AI workflows enhance speed, productivity, analysis, and quality—reducing costs and improving performance.
6. Measurement, Optimization & Reporting
We measure what matters: ROI, ROAS, CAC, LTV, revenue, and real business impact. I run continuous optimizations to refine the strategy and ensure long-term, profitable growth.
Why This Methodology Works
Most marketing fails because it lacks structure, accountability, and financial reasoning. My methodology integrates business management, performance marketing, and AI-driven efficiency, turning marketing from an expense into a predictable, profitable growth system.
Why Work With Me
Marketing Built on KPIs, Data, and Financial Diligence.
Most marketing problems are not creative problems—they are strategic and financial problems. Businesses struggle because they lack planning, budgeting, tracking, and a clear understanding of what drives real returns. I bring structure, analysis, and disciplined decision-making to marketing so you can invest confidently and profitably.
What You Gain
1. Strategy With a Business Mindset
I combine Marketing, Business Management, Social Media, Search Engine and Large Language Models to evaluate decisions from every angle. You get strategic clarity, accurate forecasting, and a roadmap aligned with your income statement and cash flow.
2. Financial Intelligence Applied to Marketing
I focus on ROI, ROAS, CAC, LTV, margins, and profitability—not vanity metrics. Every dollar invested must have a purpose, a KPI, and a measurable return.
3. AI-Enhanced Productivity
Artificial Intelligence elevates my work, allowing faster execution, deeper analysis, and lower operational costs. This means you get strategy quality with execution speed.
4. Experience Across Industries
From agencies and e-commerce to professional services, local businesses, healthcare, entertainment, education, and tech—I’ve built and managed marketing systems for multiple industries. This gives me the patterns and insights needed to scale results in any market.
5. Diligent Planning & Measurable Execution
I don’t guess, improvise, or rely on “creativity alone.” I work with clear planning, financial discipline, and constant measurement to ensure meaningful, profitable outcomes.
My Promise
I won’t offer trends, hacks, or unrealistic expectations. I focus on what works: strategy, data, financial reasoning, and disciplined execution. My job is to help you allocate resources with precision, understand your numbers, and build marketing that strengthens your business, not your dashboards.
Enriching Blog
Insights for Decision-Makers
Insights on marketing strategy, performance, ROI, and digital growth. Articles by Henrique Saraceni, Marketing Consultant, helping leaders make data-driven decisions and invest in marketing with precision.
Case Studies & Proven Results
Real Impact Across Industries
I’ve led marketing strategy, growth operations, and digital execution for companies in technology, retail, politics, education, and professional services. Below is a selection of measurable results achieved through strategic planning, diligent execution, and performance-driven marketing — shared in an anonymous, industry-based format.
Selected Results
SEO & Organic Growth
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Built an SEO strategy generating 1M+ annual organic impressions and 28k organic clicks.
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Ranked key pages in Top 1 positions on Google through optimized content, on-page refinement, and technical SEO improvements.
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Increased organic traffic predictably through blog strategy and search intent analysis.
Political Marketing Performance
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Managed a political campaign that achieved over 1,000 additional votes compared to the previous election cycle—despite fewer candidates and a smaller budget.
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Structured all digital communication, data tracking, and strategic messaging.
E-Commerce & Operations Growth
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Launched a full web-app platform for an e-commerce retailer, contributing to R$1M+ in sales and 24,000+ invoices issued.
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Led financial and administrative restructuring, improving margins, efficiency, and operational flow.
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Managed both online and offline marketing campaigns to increase reach and revenue.
Real Estate & Architecture Market Growth
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Executed SEO, paid traffic, and branding initiatives that increased sales by 342% for a service-based company.
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Designed the institutional brand strategy, expanded online presence, and optimized digital conversions.
Corporate Media & Social Growth
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Managed content creation and paid campaigns for a corporate innovation community, contributing to +10,000 new Instagram followers.
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Delivered real-time event coverage and cross-platform content distribution.
International Media & Sports Marketing
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Created multilingual content and managed international social platforms for a U.S. sports publication.
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Provided live digital reporting and global social coverage of competitive events.
Digital Marketing Agency Growth & Operations
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Led global marketing and operations for an agency using white-label SaaS solutions.
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Built sales processes, compliance systems, recruitment, and team training programs.
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Supported client accounts that generated multi-million dollar revenue performance combined.
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Contributed to an agency revenue cycle exceeding US$20,000/month.
What These Results Show
Across industries, markets, and business models, my approach remains the same: strategic clarity, diligent execution, financial intelligence, and modern digital operations. I focus on measurable outcomes that strengthen revenue, cash flow, and long-term growth — not vanity metrics.
Trusted by Businesses in Brazil and the United States
Experience Across Industries, Markets & Growth Stages
I’ve supported companies in technology, retail, politics, education, e-commerce, architecture, sports media, corporate innovation, and professional services. My consulting work has helped businesses of all sizes — from local brands to international operations — build structured marketing systems, improve performance, and generate measurable growth. The portfolio section includes selected projects, brand collaborations, and relevant backlinks that demonstrate the quality and scope of my work.
Frequently Asked Questions
What does a Marketing Consultant do?
A Marketing Consultant analyzes your business, builds strategic plans, structures budgets, defines KPIs, and guides execution to ensure every marketing decision leads to measurable results. Instead of focusing on posts or ads, I focus on strategy, performance, and financial outcomes.
How do you measure results?
I measure results using KPIs connected to your Income Statement, Cash Flow Statement, Google Analytics, Google Ads, Meta Ads, Google Search Console, Backoffice, ERP and CRM metrics like: ROI, ROAS, CAC, LTV, revenue, and conversion performance. Everything is tracked with diligence through analytics, strategic planning, and clear reporting.
Do you manage execution or only strategy?
I lead strategy and oversee execution. Depending on your needs, I can manage campaigns directly, coordinate with your internal team, or supervise agencies to ensure quality, alignment, and measurable impact.
What industries do you work with?
I’ve worked with companies in tech, retail, politics, e-commerce, architecture, sports media, corporate events, education, fast-food and professional services. The methodology remains the same: disciplined planning, data-driven decisions, and financial clarity.
Do you offer online consultations?
Yes. All consulting sessions can be done online, and you can schedule a call through the website at the earliest available time.
How do I know if my business is ready for consulting?
If you invest in marketing but lack structure, budgeting, KPIs, tracking, analysis, or clear direction — you’re ready. Marketing consulting is ideal for business owners and decision-makers who want strategic clarity and profitable growth.
What makes your approach different?
I combine marketing strategy, business management, and financial intelligence with AI-powered execution. My focus is not impressions or clicks — it’s profitable growth, disciplined allocation, and measurable returns on every dollar invested.