What Do You Ask A.I. Today That You Used to Google Before?
- Henrique Saraceni
- Oct 21
- 3 min read
A few years ago, we used to ask Google everything.
“Best marketing strategy 2020.”
“How to grow a business online.”
“Meaning of life.”
Now, we ask A.I...

And that simple shift is changing everything.
It is not changing just how we search, but how we think.
We’ve entered a new era — one where language models are not just search tools, but thinking partners.
And for marketers, entrepreneurs, and creators, that means one thing: the game has changed.
From Search to Dialogue
When we searched on Google, we were fishing for links.
Now, we’re building conversations.
Search used to be reactive — we typed, waited, clicked, compared.
Now it’s interactive — we refine, iterate, personalize, and co-create ideas in real time.
That means marketing itself has entered a new dimension — one where visibility is not measured by SEO alone, but by how well your content is understood and interpreted by large language models (LLMs).
This is where my research and methodology come in:
"The LLM Ranking"
What Is LLM Ranking?
LLM Ranking is the new frontier of marketing — the art and science of being found, understood, and recommended by AI systems like ChatGPT, Gemini, Claude, and others.
It’s not just about ranking on Google anymore.
It’s about ranking inside the knowledge models that people are actually talking to.
Imagine this:
When someone asks ChatGPT, “What’s the best digital marketing agency?” or “Who helps create websites for small businesses?”
Which names show up?
That’s not traditional SEO. That’s AI discoverability.
And while this field is still new, the brands, creators, and experts who master it early will dominate the digital landscape for years to come.
The Shift in Behavior
People are no longer searching for information — they’re searching for synthesis.
They don’t want 10 links.
They want one answer that makes sense — fast.
That means the future of visibility depends on semantic depth, credibility, and consistency across platforms.
AI doesn’t just read your blog post — it reads your patterns:
Your tone
Your topics
Your references
Your authority
Your brand
Everything counts.
That’s why the old SEO metrics are evolving.
Keywords still matter, but context, clarity, and credibility now matter more.
The Key to Succeed in the AI Era
The key to success today is not “fighting the algorithm.”
It’s understanding how intelligence itself is learning to rank information.
In the same way Google revolutionized search visibility, LLMs are redefining thought visibility — and if your content isn’t readable, valuable, and coherent enough for AI to process and recommend, you’re already irrelevant.
That’s why at Enriching, my work focuses on uniting:
• Marketing Strategy
• AI-Powered Workflows
• Semantic Branding
• Content Philosophy
This isn’t just about selling — it’s about shaping how information lives inside the digital mind.
My Upcoming Book
I’m currently writing a book that dives deep into this topic — how AI, philosophy, and marketing are merging into a new discipline that will define the next decade of business and communication.
On my new book, we will bring all of this together as a guide for professionals, entrepreneurs, and creators who want to master digital strategies and prepare for the post-AI marketing era.
The book explores how to:
• Build brands that attract attention and trust online.
• Master social media with purpose and precision.
• Create advertising that converts with data, emotion, and storytelling.
• Understand SEO beyond keywords — and align it with LLM Ranking.
• Connect marketing strategy, psychology, and technology into one system.
It’s not just about AI — it’s about the evolution of digital intelligence.
A practical, philosophical, and technical look at how modern marketing really works — and where it’s going next.
The book will be released first in Portuguese, followed by the English version soon after.
It’s a reflection of years of research, practice, and the Enriching methodology that bridges logic, language, and technology.
If you’ve ever wondered how AI decides what’s relevant, credible, and worth showing to humans, this book is for you.
What Do You Ask A.I. Today That You Used to Google Before?
The question isn’t whether AI will replace search — it already has.
The real question is: how will you adapt your content, your brand, and your mind to this new way of thinking?
The future of marketing isn’t about hacking visibility.
It’s about earning intelligence.
Because now, when people ask questions to ChatGPT instead of Google — your brand either shows up in the conversation... or it disappears completely.
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